EventsWhat really happens at Fashion Week?

  • March 2, 2019
  • St. Collins Lane

Have you ever wondered what Fashion Week really looks like for the people who work in the industry?

From talent managers, designers, street style photographers, journalists and influencers, there is a diverse mix of players who come together for an event like VAMFF.

At The Creative Hub’s next talk, learn from the industry’s top names about what it’s like to attend and work during fashion week. They’ll take you behind the scenes of the runways and after parties, discussing the real, day-to-day elements of their jobs.

Perfect for any budding fashionistas who are interested in fashion or looking to pursue a career in fashion, there’s no doubt that you’ll soak up essential information and insight into what these exciting careers really entail.

After hearing from each speaker, you’ll have your chance to ask the panel questions and the night will wrap up with a glass of bubbly and a chance to meet fellow creative professionals.

To attend The Creative Hub’s talk, reserve your spot here.

The Creative Hub is located on Level One.



Genevieve Day founded digital talent agency Day Management in 2015 before ‘influencer’ was the millennial buzzword that it is today.

Day Management now represents 20 leading social influencers and media personalities across the globe including Australia, LA and New York.

In 2019, Day Management also became one of Australia’s only influencer agencies to launch a podcast arm, providing influence to brands across multiple platforms.


Effie Kats founded Zachary the Label in 2013, managing the successful brand for five years before moving on to her namesake label and creating custom clothing. She also owns a jewellery label called ‘Dead End Lovers’ and has just launched a basics line called ‘Bayse Brand’.

The definition of an ultimate #girllboss, Effie is about to launch her online store and a podcast which is focused on women and promoting female empowerment.


Gemma Watts has been part of the media landscape since 2012, working as a journalist, photographer and MC across the fashion and beauty spheres.

In 2016, Gemma created Glow Journal, an editorial platform on which she has collaborated with renowned brands including Mecca Cosmetica, Bobbi Brown, Tom Ford, Estée Lauder and Giorgio Armani Beauty.

Last year, Gemma launched the Glow Journal podcast that gives listeners a peek behind-the-scenes of the beauty industry, interviewing influential figures including makeup artist Rae Morris, Summer Fridays founders Marianna Hewitt and Lauren Gores and Frank Body founders Jess Hatzis and Bree Johnson.

Gemma also owns and operates Glow Journal Creative, the content creation subdivision of the Glow Journal brand.


Karen Woo is a Melbourne-based fashion photographer and filmmaker, whose work has seen her travel to London, New York and Paris to cover Fashion Week.

She is loved on the Melbourne scene for her unique eye and editorial-like street style images and fashion campaigns, working for the likes of WSGN, Bally, Sofitel, Dior, Calvin Klein, Samsonite, and more.

She is an official partner and presenter for Nikon Australia and Profoto Global photography brands.


Indianna founded Simply Social Management in May 2015 as she felt traditional media was no longer fulfilling the needs of businesses in the digital age. The go-to girl of the social world, she has modernised the way countless businesses communicate with their customers, helping brands create engaging and meaningful communication with their customers through digital technologies and social media.

Simply Social Mangement boasts a current and past clientele list across the fashion, beauty, events and talent spaces including Joey Scandizzo Salon, Vivien’s Model Management, Kennedy and Melbourne Racing Club.