EventsUrban Blooms at St. Collins Lane

We are excited to share that Urban Blooms is coming to St. Collins Lane!

Taking over the City of Melbourne from 14 – 20 November, the Urban Blooms festival invites you to rediscover the iconic landmarks, laneways and boulevards that make up our beautiful city, with a lush Spring twist.

Located at the centre’s Collins Street entrance, you will be able to marvel at the floral masterpiece created by Flowers by Brett Matthew John, and navigate your way through the streets to take in the neighbouring installations. Designed to appear between the mix of modern and Victorian architecture, the floral arrangements are perfectly perched within the high-paced, high-fashion surroundings of St. Collins Lane and Collins Street.

With a focus on sustainability, the installation titled ‘Our Love is Pink’, explores the dichotomy between the femininity reserved for the colour pink and the harshness and resilience of native flora, styled with a few seasonal favourites sourced from Victorian growers.

For more information or to discover more Urban Blooms locations, click here.