Privacy Policy

  1. Respecting your privacy

    We are committed to compliance with privacy laws which apply to our businesses and which set out standards for the management of personal information.  This policy outlines our personal information management practices applying to the personal information of individuals in respect of their shopping at 260 Collins stores or their browsing or interaction with a 260 Collins online site.


    • The kinds of personal information we collect and hold;
    • How we collect and hold it;
    • The purposes for which we collect, hold, use and disclose it;
    • Your right to access and seek correction of it;
    • How you may complain about privacy matters; and
    • Our sharing of your personal information overseas.

    There are some matters to which this policy does not apply.  These are referred to below.

  2. Who are we?

    In this policy, ‘we’ and ‘260 Collins’ are, individually and collectively, JP Morgan Asset Management (Australia) Limited ABN 55 143 832 080 and its related bodies corporate, as to their respective relating to 260 Collins Street MELBOURNE VIC 3000 (known as ‘260 Collins’). This property is leased to a variety of retail tenants, for example clothing stores and restaurants (‘260 Collins Tenants’).  This privacy policy may be in addition to the privacy policies of 260 Collins Tenants.

  3. What kinds of personal information do we collect and hold?

    The personal information we collect and hold is what is reasonably necessary for our business functions and activities.  When we collect and hold personal information, it is generally limited to your email or other social media address you provide at the time of subscribing for our newsletter.  Depending on the nature of your dealings with us, we may collect and hold other types of personal information from time to time.  Examples are information collected and held when you enter a trade promotion in which we have an interest and information about your shopping experiences.

    You generally have the option of not identifying yourself or of using a pseudonym when dealing with us.  But not where this is impractical or where the law or a court order provides otherwise.

  4. How do we collect and hold personal information?

    Collection of personal information: When we collect personal information about you, we do so by making a record of it.  We do this when:

    • You subscribe to our newsletter;
    • You communicate with us online;
    • You take part in any trade promotions, testimonials, surveys or focus groups we are involved in conducting;
    • You deal with us in other ways involving a need for personal information to be provided such as when you make contact with us.

    We may also collect personal information about you by accessing data from other sources and then analysing that data together with the information we already hold about you in order to learn more about your likely preferences and interests and promote goods and services to you, including the goods and services of 260 Collins Tenants.  When you visit our websites, social media pages or mobile applications or click on our advertisements on the online media of other companies, we may collect information about you using technology which is not apparent to you, for example “cookies”.  There is a lot of information available about how cookies work and how to change your browser’s cookie preferences.  For example, see [“All about cookies and your privacy”].

    Holding of personal information: Personal information we hold is generally stored in computer systems.  These may be operated by us or by our service providers.

  5. Why do we collect, hold, use and disclose personal information?

    When we collect, hold and use your personal information, we do so primarily to promote the 260 Collins precinct to you, to promote the goods and service of 260 Collins Tenants and to assist in investigating your complaints and enquiries.

    We disclose personal information we collect for those purposes, and for incidental purposes.  For example, we may disclose your personal information within our group, to 260 Collins Tenants, to service providers who assist us in our day-to-day business operations and as part of buying or selling businesses.

    We may collect, hold, use and disclose your personal information for other purposes which are within reasonable expectations or where permitted by law.  When marketing to you, your personal information is only ever used or disclosed for our own purposes, and those of 260 Collins Tenants.  You may opt out of our direct marketing to you.  Our direct marketing materials will tell you how to do this.

    We may de-identify your personal information.  We may do this for use and disclosure of the anonymous data for various data analytics purposes.

  6. How can you enquire about, access and correct your personal information?

    Access: We will provide you with access to any of your personal information we hold (except in limited circumstances recognised by law).  If you wish to access your personal information or have an enquiry about privacy, please contact our Privacy Contact Person at:

    Alternatively, you can write to us at:

    Privacy Contact Person
    260 Collins

    260 Collins Street,

    Melbourne, Victoria

    Australia 3000

    Before we provide you with access to your personal information we may require some proof of identity.  We may charge a reasonable fee for giving access to your personal information if your request requires substantial effort on our part.

    Correction: If you need to correct personal information we hold, please contact our Privacy Contact Person at one of the above contact points.

  7. How can you complain about our management of personal information?

    If you wish to complain about a breach of the privacy rules that bind us, you may contact our Privacy Contact Person at one of the above contact points.  We may ask you to put your complaint in writing and to provide details about it.  We may discuss your complaint with our personnel and our service providers and others as appropriate.

    Our Privacy Contact Person will investigate the matter and attempt to resolve it in a timely way.  Our Privacy Contact Person will inform you in writing about the outcome of the investigation.  If our Privacy Contact Person does not resolve your complaint to your satisfaction and no other complaint resolution procedures are agreed or required by law, our Privacy Contact Person will inform you that your complaint may be referred to the Privacy Commissioner for further investigation and will provide you with the Commissioner’s contact details.

  8. Our sharing of your personal information overseas

    We may allow your personal information to be shared with those who are in countries other than your own location.  We do this:

    • Where we have made a business decision to store our data with a trusted service provider who is in the business of providing data storage and processing services.  Examples are those who store and process our email and mobile application data.  These services commonly involve diverse geographic locations which change from time to time for reasons which include data protection and processing efficiency.  Where these services are used by us, it is not practical for us to notify you of which country your personal information may be located in;
    • For disclosures between our group companies.  Our main business location is in Australia but some of our group companies may be based in other countries from time to time; and
    • When our business which collected your personal information is in a different country to your location.
  9. Updates

    This privacy policy is current at the date below.  We may change it periodically.  If we propose to change this policy, we will display at least 2 weeks’ prior notice of the change on

  10. Other privacy terms and limits of this policy

    This is a policy only. There may be additional privacy notices and terms relevant to you depending on the nature of your dealings with us.  We have separate charters concerning our employees – this policy does not apply to the personal information of our employees in their capacity as such.

  11. More information

    More information about privacy law and privacy principles is available from the Privacy Commissioner.  The Privacy Commissioner may be contacted at (email-

    Last updated:  June 14, 2024