FashionThe Furla Society

A true celebration of everything that encompasses The Furla Society – freedom of expression, individuality, playfulness and diversity – we see the new, vibrant collection come to life through playful, memorable messaging.

To underline the Italian DNA, Furla utilized the streets of Milan as their playground, the season comes alive with playful model interactions. With paired back, everyday surroundings, each character stands out from the crowd as being unashamedly bold, confident and eclectic. Through energetic, beautiful moments caught in time, Furla poetically speaks to everything The Furla Society stands for and embodies.

Filmed in Italy with Soo Joo, Chiara Scelsi, Joan Smalls, Lucky Blue Smith and Pyper America as models, spring summer comes alive through a celebration of eclectic characters who embody the Furla ethos – creative, confident, optimistic, modern, engaging, joyful and young in spirit.

Furla invites everyone to join and celebrate the freedom of #TheFurlaSociety.

Furla, located on Level 1.