FashionM.J. Bale’s ‘Rebirth of the Cool’

  • April 12, 2018
  • St. Collins Lane

Welcome to M.J. Bale’s ‘Rebirth of the Cool.’

Borrowing its title from legendary trumpeter Miles Davis’ ‘Birth of the Cool’ – it was only fitting that the Australian label travelled all the way to the birthplace of jazz, the moody yet beautiful city of New Orleans, for its latest campaign.

An ode to art, jazz and the classics – M.J. Bale’s AW ‘18 collection heralds the return of smooth, timeless tailoring with a touch of technological innovation. For the 9-to-5, tried-and-true favourites such as the Prince of Wales, Glen and windowpane checks are introduced, while deconstructed pieces such as velvet smoking jackets take over after dark.

Made for the well-travelled, man on the move – M.J. Bale’s latest water-proof technology, the ‘Acqua™‘ suiting fabric, dispels all threats of stormy weather, while its new range of ‘Dry’n’Fly’ iron-less shirts will no doubt be his new best friend.

Old-world charm meet modern day suave has never looked so good.

M.J. Bale is located on Level One.