FashionLacoste lands at St. Collins Lane

  • February 8, 2017
  • St. Collins Lane

Melbournians who can’t get enough of the brand’s unique sports-luxe style can now visit Lacoste at its new St. Collins Lane store. 

With a timeless brand appeal after 80 years in the fashion game, Lacoste is an enduring global brand known for its treasured designs that take you from court to clubhouse.

“Confidence, tenacity, perseverance and rigour: these are the tools I believe necessary to find one’s way in life” — René Lacoste.

Embodying block colour palettes and clean, definitive lines of style, Lacoste’s aesthetic and history is built on performance and determination to be the very best. 

Few brands can stand the test of time, but with an influx of new fabrics, designers and branding methods to compete with, Lacoste still rises to the top bringing new meaning to leisurewear. The famous ‘piqué cotton L.12.12 polo’ is a style carried through seasons for decades. The iconic style is complemented by the classic L.12.12 white sneaker that we so often see gracing the streets of Melbourne today.

 Lacoste’s latest collection is available in store now at St. Collins Lane.