Jo Mercer + Chantal Monaghan = DREAM TEAM | St. Collins Lane https://stcollinslane.com.au/article/jo-mercer-chantal-monaghan-dream-team/ Wed, 24 Apr 2024 03:27:00 +1000 en-AU hourly 1 https://wordpress.org/?v=6.1.1 Jo Mercer + Chantal Monaghan = DREAM TEAM https://stcollinslane.com.au/article/jo-mercer-chantal-monaghan-dream-team/ https://stcollinslane.com.au/article/jo-mercer-chantal-monaghan-dream-team/#respond Sun, 13 Aug 2017 14:00:00 +0000 https://stcollinslane.com.au/article/jo-mercer-chantal-monaghan-dream-team/ Jo Mercer’s new season campaign brings new meaning to Australian fashion.

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]]> A brand known for its authenticity and firm reputation of producing exceptional leather footwear; Jo Mercer went back to its Australian roots, flying model and downright cool girl, Chantal Monaghan to the north west of Adelaide to shoot their new season campaign.

Hand-selecting model and full-time babe Chantal Monaghan as the face of spring/summer – the campaign embodies the natural beauty synonymous with the breathtaking scenes of the Eyre Peninsula. With the white salt lakes framed by eucalyptus trees, Chantal is a captivating ambassador for the footwear label we know and love.

Led by a fierce creative team including iconic father and son fashion photography duo, Andrew and Rob Maccoll, and makeup artist Janice Wu, Jo Mercer’s epic spring/summer campaign is an incredible reinterpretation of fashion in the great outdoors.

Drawing inspiration from the ever-evolving fashion scene and their customers’ needs and wants, Jo Mercer’s 20-year presence in the marketplace is a testament to the label’s high quality, stylish products.

Jo Mercer’s new season collection is available now on Level 1.

 

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