FeatureInterview: Behind the canvas with fashion illustrator Mads Francis
FashionGet ready to be one-of-a-kind with Freitag
Introducing the newest kid on the block – Swiss bag label Freitag.
The brainchild of graphic design brothers Markus and Daniel Freitag – the label was born out of their need for a functional, water-repellent and durable bag to safely transport their creative work in.
On the surface, Freitag’s striking point of difference is its uniquely vibrant colour palette that is inspired by the heavy multi-coloured traffic on the streets of Zurich – a city that the brothers have made their home.
Fun Fact: these uber cool bags are made from recycled materials such as truck tarpaulins, discarded bicycle inner tubes and car seat belts. Not only does this mean that the bags are eco-friendly and sustainable, it also means that no two bags are the same. Talk about #unique.
To this day, the Freitag brothers still oversee each the design of each new model that is made and their colourful range has expanded into totes, shoulder and messenger bags, backpacks, and travel bags.
Freitag is located on Level One at St. Collins Lane.