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FashionCoach Lights Up Shanghai
Coach‘s Pre Fall 2019 collection has arrived, introducing the Rexy Remix capsule which sees their beloved dinosaur Rexy reimagined.
This collection debuted in the ‘Coach Lights Up Shanghai’ runway spectacular at the end of last year – the renowned fashion house’s first show in China which also coincided with its 15th anniversary in the country.
Paying homage to two of the world’s most iconic cities – Shanghai and New York – the neon spectacle celebrated these cities’ natural synergy and highlighted the ‘bright lights, big city’ attitude they share.
THE LOCAL COLLABORATORS
At the heart of this collection is Coach‘s collaborations with contemporary creatives based in China. Coach‘s Creative Director Stuart Vevers hand-selected four local artists to reimagine its beloved dinosaur Rexy with the exciting interpretations including artist Sui Jianguo photographing a T-Rex sculpture and transforming it into a distorted photo print, music collective YETI OUT incorporating the Rexy emblem into its signature round face graphic, artist Zhu Jingyi playfully recontextualising the brand’s mascot in an ink drawing and graphic artist Guang Yu reinterpreting Rexy in hand-drawn graffiti print.
Coach is located on Ground Floor and Level One.
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