EventsCadel Evans rides high at St. Collins Lane

  • February 20, 2017
  • St. Collins Lane

One of St. Collins Lane’s world renowned flagship stores, TAG Heuer recently celebrated an exciting new partnership with the Cadel Evans Great Ocean Road Race, with an exclusive cocktail event at St. Collins Lane and an appearance by the Australian cycling champion himself.

TAG Heuer thrilled guests with an instore virtual cycling race between Cadel and professional boxer and fellow TAG Heuer friend, Lauryn Eagle, using real footage from the 2016 Great Ocean Road Race.

Make sure you visit TAG Heuer’s Melbourne flagship boutique at St. Collins Lane to view the latest in prestige craftsmanship, and remember, in true Cadel Evans and TAG Heuer style, “don’t crack under pressure”.