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For its 20th anniversary, Maje does what any 20 year old does – explores the world, remembers its past and dreams about the future.
With its muse, the mesmerising Yasmin Wijnaldum in front of the lens, Maje embarks on its biggest journey yet, visiting three places of significance in its story: Morocco, Paris and London.
Maje founder – Judith Milgrom –was born in Morroco and spent her childhood years there, so it was only fitting that the label returned there for this campaign. Beneath the beautiful Ouzoud Waterfalls in the Middle Atlas, the Maje woman is at ease, displaying both her maturity and youthfulness in classic cuts, experimental shapes and vibrant hues.
Maje makes their next stop in Paris – the city where Milgrom spent her formative years and later founded her label. The backdrop of a family home allows for the Maje woman to rediscover her roots, radiating pure “joie de vivre” in feminine pieces and nostalgic pink.
Last stop on the journey is London – where art, fashion and love meld to represent the ever-evolving Maje woman. The city is also emblematic of the label’s development and “growing up” phase, now spanning across 40 countries around the globe.
Maje is located on Ground Floor.
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